When it come to design, I believe simple is hard (but so worth it!), and less is more.

As an Experience and Graphic designer I strive to create things that not only look good, but have purpose – to do good and add value.

My creative process involves a co-creative approach where I prefer to workshop ideas, while keeping the target audience at the heart of what we’re creating. I take a hands-on approach, using a range of tools to gain empathy for the end user, and believe in working with them along the way to prototype and develop ideas. I’m passionate about human-centred design, love working with others, and am constantly seeking to learn new things and share knowledge. If you’d like to discuss working together, I’d love to hear from you.